L'Oreal Professionnel Paris Majirel LIFT - 12.1 (Ash Very Light Brown) Hair Color, 49.5 g

What It Does

Majirel LIFT 12.1 delivers a premium, lift-and-tone permanent color with an elegant ash very light brown finish. Powered by L'Oreal’s Ionène G and Incell complexes, it lifts up to 4 levels while fortifying hair fibers from within. Ideal for full-grey or resistant hair, the formula ensures even pigment distribution, vibrant shine, and a salon-perfect ash tone in a single step

Up to 3 levels of lift

• 45% more conditioned after color.*
  
• Long lasting color
  

*Vs condition of hair that does not contain IonèneG

Why You’ll Love It

Enriched with Ionène G & Incell, Majirel strengthens, protects, and maintains the integrity of the hair.

You’ll appreciate its dual action: achieving an on-trend ash hue with high lift performance, while caring for your hair’s health. The Non‑drip cream texture makes application mess-free, and results show up to 45% more conditioned hair compared to uncolored locks. It's trusted by professionals for delivering fashion-forward color with salon longevity.

Volume/Quantity

49.5 g of Majirel LIFT premium cream—enough for single full-head applications or targeted toning.

Developer & Mixing Ratio:

Use Majirel with Oreor developer 30 & 40 volume.

Mix Majirel color with developer in a 1:1.5 ratio.

Follow with Metal Dx hair care range for long lasting color & less breakage.

Hair Type or Concerns

Crafted for lightening resistant or previously colored hair, it suits all hair types. Especially effective at neutralizing warmth and covering stubborn greys, giving you a clean, ash-toned finish with deep conditioning.

Certification or Claims

Formulated with L'Oreal’s salon-exclusive Ionène G and Incell technology. Dermatologically tested, Ammonia-buffered, alcohol-free, and designed for 100% grey coverage with up to 45% more conditioning .

Features and Benefits

• Lifts up to 4 levels while toning ash

• Superior grey coverage even on resistant hair

• Enriched with Ionène G & Incell for deep nourishment

• Thick cream texture resists dripping

• Long-lasting color with radiant shine

• Precise, uniform pigment for professional results

Ingredients

Aqua / Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol 2,4-Diaminophenoxyethanol Hcl Ascorbic Acid Sodium Metabisulfite Ethanolamine 2-Oleamido-1,3-Octadecanediol P-Phenylenediamine Resorcinol Edta Parfum / Fragrance

Ingredient Benefits

• Ionène G: Conditions and protects hair cuticle

• Incell: Strengthens inner hair structure

• Emollients (Cetearyl Alcohol, Oleic/Oleyl): Smooth and soften strands

• Buffered Ammonia: Enables lift with less damage

• Fragrance: Delivers a pleasant salon-style scent with low irritancy

How to Use It

Preparation.

• Wear suitable disposable gloves
• Choose the right Oreor developer from 20, 30 & 40 volume
• For each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5
• Do not use metallic tools (clips, comb, etc.)
• Mix together with a whisk until a homogenous texture is obtained

Application.

• Apply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends
• Development time: 35 min
• Please do not add water
• Development time starts at the end of the root’s application

Emulsion & Rinsing.

• After the development time, emulsify very gently for a few moments/li>
• Rinse hair well after the development time
• Finish with the Metal Dx shampoo & mask

Claimed Results

Tested to provide rich ash tone, 100% grey coverage, and hair that feels up to 45% more conditioned, all with enhanced shine