L'Oreal Professionnel Paris Majirel LIFT - 12.7 (Ash Very Light Brown) Hair Color, 49.5 g

What It Does

L'Oreal Professionnel Paris Majirel LIFT 12.7 delivers a cool ash brown shade with up to 3 levels of lift. The professional-grade formula gives even, vibrant coverage, perfect for transforming dull, grown-out hair or blending grey strands. Each application leaves hair glossy, conditioned, and healthy-looking courtesy of enriched care agents, ensuring an easy-to-use and salon-quality colour experience.

Up to 3 levels of lift

• 45% more conditioned after color.*
  
• Long lasting color
  

*Vs condition of hair that does not contain IonèneG

Why You'll Love It

Enriched with Ionène G & Incell, Majirel strengthens, protects, and maintains the integrity of the hair.

This colour offers a striking ash-infused brown tone that flatters all complexions, ideal if you're after a subtle yet sophisticated change. The lightweight Majirel LIFT cream blends effortlessly with the accompanying developer for smooth application and consistent results. Users enjoy the perfect balance of lifting power and natural shade depth while experiencing glossy, conditioned hair post-treatment.

Volume/Quantity

Contains a 49.5 g tube of rich, creamy Majirel LIFT color cream—just the right size for single applications or touch-ups. Professional stylists and home users alike appreciate the portion-controlled tube for easy mixing and minimal waste.

Developer & Mixing Ratio:

Use Majirel with Oreor developer 30 & 40 volume.

Mix Majirel color with developer in a 1:1.5 ratio.

Follow with Metal Dx hair care range for long lasting color & less breakage.

Hair Type/Concerns

Suitable for all hair types, especially those seeking tone correction or colour transformation without heaviness. Ideal for medium to dark blonde users aiming for a refined ash tone. Also perfect for covering greys with a cool yet natural brown hue.

Certification or Claims

Dermatologist-tested and pH-balanced to respect hair and scalp health. Free from ammonia intensity compromises, it promises professional-quality care. Compatible only with L'Oreal Professionnel developers as advised, following safe usage guidelines.

Features & Benefits

• Pro-grade colour with up to 3-level lift

• Cool ash tone for sophistication and depth

• Long-lasting results with vibrant, glossy finish

• Conditioning agents nourish during colouring

• Portion-controlled 49.5 g tube minimizes waste

• Easy 1:1.5 mixing ratio—takes only a few minutes

Ingredients

Aqua / Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol 2,4-Diaminophenoxyethanol Hcl Ascorbic Acid Sodium Metabisulfite Ethanolamine 2-Oleamido-1,3-Octadecanediol P-Phenylenediamine Resorcinol Edta Parfum / Fragrance

Core formula features rich colour cream base with advanced hair care actives. Includes meltable waxes and polymers for smooth application and shine. Developer contains ammonia and oxidants to gently open hair cuticle and lock in pigment.

Ingredient Benefits

Meltable waxes provide even dispersion for smoother application and gloss. The conditioning blend maintains moisture and resilience throughout the process. Ash pigments deliver lasting cool tone without fading or brassiness.

How to Use It

Preparation.

• Wear suitable disposable gloves
• Choose the right Oreor developer from 20, 30 & 40 volume
• For each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5
• Do not use metallic tools (clips, comb, etc.)
• Mix together with a whisk until a homogenous texture is obtained

Application.

• Apply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends
• Development time: 35 min
• Please do not add water
• Development time starts at the end of the root’s application

Emulsion & Rinsing.

• After the development time, emulsify very gently for a few moments/li>
• Rinse hair well after the development time
• Finish with the Metal Dx shampoo & mask

Claimed Results

Professional-grade ash brown tone with up to 3 levels of lift, long-lasting vibrancy, grey coverage, and a luminous conditioned finish